Back your favorites. Build the sport.
RaceAlly is the activation platform for grassroots motorsports. We connect the people who make local racing run — fans, drivers, teams, tracks, and sponsors — with verified profiles, fan backing, and a sponsorship marketplace, so a season can be funded by fans and brands together in one place.
The platform is built by Farris Factory and is in private beta today. We roll out carefully, in waves, so every promise on this site is one we can keep.
Frequently asked questions
What is RaceAlly?
RaceAlly is an activation platform for grassroots motorsports. It connects fans, drivers, teams, tracks, and sponsors with verified profiles, fan backing, and a sponsorship marketplace — so a racer can fund a season from both fans and brands in one place. RaceAlly is built by Farris Factory and is currently in private beta.
How do fans support motorsport drivers on RaceAlly?
Fans find the drivers and teams they already follow at their local track, back a season directly, and see what that support helps fund. They get updates, results, and behind-the-scenes access from the programs they back. Fan backing is rolling out through the private beta.
How do sponsors find racing talent on RaceAlly?
Sponsors publish a program with their budget, deliverables, and category terms, then review verified drivers who fit their audience, region, and discipline. After each event, deliverables are tracked from committed to accepted, so sponsors can see what they paid for — the proof-of-performance loop RaceAlly is building into every deal.
Is RaceAlly free?
Fans and basic driver profiles are free. Paid Pro tiers add more for drivers and brands; members who join during the private beta lock founder pricing for three years (Driver Pro $9/mo, Brand $20/mo, in USD), with a 1% platform fee plus payment processing on payouts.
What kinds of racing is RaceAlly built for?
Grassroots and short-track disciplines — including dirt late models, sprint cars, karting, drag racing, modifieds, and street stock. RaceAlly is focused on the grassroots level of the sport rather than professional series.